What we do

Our Mission

We enable your business to easily build and manage a retail presence in the world’s most rapidly-growing marketplace: China.

What we offer Australian brands and retailers

One Billion Reasons (OBR) helps Australian brands and retailers make sense of the China market opportunity, which can at times can be daunting, to develop a solution that’s right for you. We put ourselves into your shoes, to understand your needs.

We make selling into China a simple and straightforward process as much as possible by providing you with an end-to-end solution, and work with you to define your market entry plan, to then bringing it to life and fully operationalise it.

How we do it

OBR leverages our Australia Mall Retail Solution Platform, which offers a fully-integrated cloud-based interface that enables your business to manage a fully-translated eCommerce store, from the comfort of your local office.

Our retail solution platform gives vendors a dedicated eCommerce website, enabling them to tell their story in their audience’s mother tongue, building brand equity and ultimately selling their products direct to the customer.

The platform also integrates into China’s largest eCommerce websites (TMall, YMT, and JD.com), social media and search channels, allowing brands to run campaigns across those channels through a team of dedicated support specialists based in China. It provides real-time reporting, trades in multiple currencies, offers secure payments and cost-effective logistics.

Commercial Opportunities

Our aim is to help your brand become successful in these tough-to-crack markets through:
• Cutting out the middleman as much as possible, and providing you with direct access to the customer
• Marketing and branding support to bring out your company’s individuality and the unique story behind your quality products and services in a way that resonates with the local market
• Operational and logistical support in delivering your products and services to the Chinese market

If you are interested in expanding your product or service lines overseas, we’d love to hear from you! Please drop us an enquiry via the Contact page.

How the Solution Platform works

The Australia Mall Retail Solution Platform helps brands and retailers most efficiently plug-into the China market by leveraging the best in class technology, strategies and resources that we’ve specifically developed for Australian brands and retailers selling into China.

Digital Development – we’ve developed store management systems that make the process of setting up their own Chinese website with minimal hassle

China Marketing – we help vendors combine their collective buying power to negotiate better advertising rates and preferential treatment for our partners to reach Chinese consumers

Logistics – we work with the key logistics and shipping companies to negotiate the best rates, and put in place processes that make it efficient and convenient for our partners to ship orders